Have you ever wondered how a small business can go from virtually nonexistent to incredibly popular, seemingly overnight? There are a variety of tactics involved, but growth hacking has become the world’s most popular term. Startups around the world are jumping on the growth hacking bandwagon in an effort to increase brand recognition and boost sales almost immediately.
Why Is Growth Hacking So Popular?
Only a decade ago, when a new business opened its doors, it had to rely on traditional marketing – television, radio, flyers, and a few online services like email marketing – in order to get its name out in the big, wide world. Today, the average startup has access to some 100 million consumers thanks to what many marketers would call “super-platforms” like Facebook, Twitter, and even Apple. With access to that kind of crowd, new products can go from unknown to viral status in no time at all.
What Are Some Popular Growth Hacking Tactics?
Even with access to all of those people, you still have to get their attention. That’s where your knowledge of growth hacking comes into play. There are literally dozens of different tactics that growth hackers will use, but the following represent the most popular.
- Proof of Social Existence. Startup companies that grow the fastest are often those that put their social media tags absolutely everywhere. They’ll put Facebook, Twitter, Google+, and other tags on their home page, landing page, account signup page, ordering page, thank you page – everywhere it will fit.
- Testimonials and Reviews. There is nothing like an old fashioned review or testimonial to tell people that this is the product, service, or company that will solve all of their problems.
- Popular Logos. When a startup is featured on a major news outlet, like CNN, Fox, Wall Street Journal, CNBC, or others, it only makes sense to tell people. They snag up those logos and add a “Featured On” banner in order to build credibility and professionalism.
- Case Studies. Today’s world is a world of information. If someone wants to know something, all he or she needs to do is hop online and do a little research. Startups that employ growth hacking strategies often get ahead of the game by developing a case study and then publishing it on their websites. These often describe a customer’s issue and then go on to explain how a particular product or service solved that problem.
Should You Consider Growth Hacking?
If you’re going to open a business of any kind, you should consider using some growth hacking tactics in order to get the word out. Different tactics work better for different industries, but it is impossible to go wrong with a well-designed website, plenty of user functionality, and lots of visibility on a variety of social media outlets. Even if your business has been around for a few years but isn’t growing at a rate you’d like, growth hacking can help you get back on track.
Startups know that they have to compete with others in order to get their brands and products recognized. As such, they employ a variety of growth hacking techniques to stand out from the crowd. These techniques vary, but more often than not, they do exactly what they were intended – put a company in the public’s eye where it can get noticed.